Retail Video Game Sales Continue Decline in July

Retail video game sales fell 20 percent in July compared to sales in July of 2011, according to retail research firm NPD Group. The U.S. video game industry saw $548.4 million in July, compared with $686.3 million in the same period a year ago. July marks the eighth consecutive double-digit drop since November of 2011.

Declining sales in July are believed to be the result of a lack of new releases during the month, a disinterest in consoles like the Wii and the tail end of console life cycles. Consumers spending more on digital goods is also having an effect on retail numbers.

As usual, the NPD retail numbers don't include revenue generated from online subscriptions, mobile games, digital sales, free-to-play in-game transactions, and social networking games on services like Facebook.

Xbox 360 was the best-selling console in North America in July, hitting the 19th consecutive month as the the top current generation platform in the United States. The system sold 203,000 units in July to top hardware sales. Nintendo and Sony didn't release sales numbers for the month.

Total revenue generated from hardware sales was down 32 percent in July, compared to the same period a year ago. Nintendo's DS and the 3DS saw a month-over-month unit sales increase over June 2012 while the other platforms declined.

Console hardware sales fell by about 32 percent to $151 million, while software sales fell 23 percent to $260 million, and accessory sales rose by eight percent. Total revenue from retail games, consoles, and accessories in July was down 20 percent compared to the same period a year ago. NCAA Football 13 took the top spot on the monthly software charts, followed by LEGO Batman 2.

Video Game Software Top 10 for July 2012

  1. NCAA Football 13 (360, PS3)
  2. Lego Batman 2: DC Super Heroes (Wii, 360, DS, PS3, 3DS, Vita, PC)
  3. The Amazing Spider-Man (360, PS3, 3DS, DS, Wii)
  4. Just Dance 3 (Wii, 360, PS3)
  5. Batman Arkham City (360, PS3, PC)
  6. Call of Duty: Black Ops (360, PS3, DS, Wii, PC)
  7. Assassin's Creed: Revelations (360, PS3, PC)
  8. NBA 2K12 (360, PS3, Wii, PSP, PS2, PC)
  9. Call of Duty: Modern Warfare 3 (360, PS3, Wii, PC)
  10. Dead Island (360, PS3, PC)


Source: NPD Group

"collapse of turnover" © 2012 ImageTeam / Shutterstock. All rights reserved, used with permission.

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