Sony: No Price Cut for PS Vita in 2012

August 16, 2012 -

While many would like to see Sony slash the price of its PS Vita hand-held - mostly because it's the same price as a brand new PS3 - the company says that this is unlikely to happen in 2012. Speaking with Eurogamer, Sony Worldwide Studios boss Shuhei Yoshida says that the company has taken that option off the table for 2012, but it is trying to find new ways to bring value to customers.

"People like cheap or free," he said. "Of course, cost reduction is one area our engineering team is working on. But we just launched the platform earlier this year. It takes time to do so. At a certain point in the future we would like to address the pricing issue for some of the people who are waiting. But this year we are trying to add value by creating different types of bundles. We announced we will provide LittleBigPlanet PS Vita bundle pack. That's affordable for people who are looking for a good deal."

Yoshida also acknowledged that there is not enough software for the platform and that the company has made bringing games to Vita its number one priority in 2012.

"We designed PS Vita as a medium you can spend hours immersed into playing games," he said. "That means any amount of content can be potentially consumed pretty quickly. Also, we feel the expectations of people have changed since the launch of smartphone gaming. There is so much available in terms of variety and numbers. So we have to continue to work on bringing more content from big titles people are looking for in terms of franchises, to very small, snack-sized, intuitive casual games on the digital distribution side."

You can see Eurogamer's entire conversation with Shuhei Yoshida here. A similar interview with Yoshida is also available at GII.

Source: Eurogamer


Comments

Re: Sony: No Price Cut for PS Vita in 2012

A damn shame. A price drop would make my decision to get one easier.

Re: Sony: No Price Cut for PS Vita in 2012

I don't think they can afford to drop the price. They aren't making any profit on it right now and aren't selling enough games to make that loss worth it. Dropping the price is a huge risk they are not willing to make.

Re: Sony: No Price Cut for PS Vita in 2012

I guess they don't want to sell more.....


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