You can all feel protected now game developers: EA is protecting you against the likes of Zynga. So says Chief Operating Officer and tattoo aficionado Peter Moore in a new interview with Eurogamer. Moore tells the publication that EA's The Sims Social lawsuit (in which it accused Zynga of blatantly copying that Facebook game when it created The Ville) represents a hard push-back against Zynga's business model of cloning both big and small games.
"When we looked at TheVille we felt somewhat affronted by what we saw as copyright infringement," Moore told Eurogamer. "We also feel from an industry perspective that a number of these things have happened before related to Zynga, but there's never been a company that has the wherewithal and the resources to take it to the next level. We do."
"So, we're defending our Maxis studio, and we're standing up for the industry," he continued. "The roots of what we do as an industry is creative, from the minds of people who sit there and build storylines and characters and mesh it all together and work hard to do it. You take years to do that. And when you see somebody, quite frankly, take months replicating what you've done, you're upset. We were upset. We were upset for Maxis."
Moore goes on to say that, "from an industry perspective" EA is doing something that most smaller companies who have been the victim of cloning cannot do against a company as big as Zynga.