If you thought the makers of World of Warcraft were sitting around wringing their hands over the trend to rush towards full free-to-play models, think again. Blizzard Entertainment's John Lagrave, the producer for World of Warcraft, tells Computer & Video Games that the company has no plans to raise the level cap for free players above level 20. The company introduced the free Starter Edition of the game in June, which lets players fool around within the virtual world – without too many restrictions – up to level 20. After that subscribers have to pay a subscription fee to continue playing.
Lagrave points out that new players are given "a good sense of what our game is" with its current model. When asked about upping the level cap beyond level 20, Lagrave said:
"You know, we looked at it lots, we looked at whether Level 20 would give you a good sense of what our game is, and we think it does. There's also a lot of things in the game that are special that we want to reserve for our paying customers."
He went on to say that the company "slid some of the pay-for features into the first 20 Levels".
You can read the entire Lagrave interview on C&VG.