BioWare's new General Manager says that shifting Star Wars: The Old Republic to a free-to-play model may not save the Star Wars themed MMO. When asked by Computer & Videogames in a recent interview if the transition would help the MMO, Matt Bromberg said with much frankness, "I don't know."
"My primary intention is to make as many people play this beautiful game that we've made," he added. "It just so happens that the business will naturally grow as more people come to play the game, but we're not trying to squeeze every single penny out of it. A lot of other games that have moved from subscription to hybrid haven't lost as many customers as you might think, in fact a lot of them have gained subscribers."
When asked for an internal target for new or returning subscribers post-transition, Bromberg didn't offer an exact number.
"I can't say what it is. But also because I'm not sure. You have to plan for this but you can never be sure. We do think the numbers will grow steadily but we're not looking for some enormous surge on day one," he said.
You can check out the full C&VG interview here.