EMA: Digital Consumption of Entertainment Up 74 Percent in 2012

Consumption of entertainment via digital has grown 74 percent in 2012, according to the Entertainment Merchants Association (EMA). The data comes from a new report by the trade group called "D2 Report: Discs & Digital – The Business of Home Entertainment Retailing." The report found that various digital formats including electronic sell-through, video-on-demand, and subscription streaming grew 51 percent in 2011 and 74 percent in the first quarter of 2012. Much of this popularity can be explained by the increase in tablet and mobile devices being used in U.S. households.

The report also revealed that 81 percent of customer spending on home entertainment comes from physical media, such as DVDs, Blu-ray discs, and video game discs. The report says that these formats will continue to dominate the market and remains favored choices for consumers. When asked about their preference, 75 percent said they proffered physical over digital by 75 percent.

"The growth of consumer spending in the first half of 2012 illustrates consumers’ continuing eagerness for home entertainment," said Bo Andersen, President and CEO of EMA. "The concurrent growth of Blu-ray Disc purchases, streaming, VOD, and electronic sell-through shine a beacon of light that is bright and steady."

Source: Gamer Live TV


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