GAME to Rebrand All Gamestation Stores in UK

The Gamestation brand of retail stores are now officially dead, with GAME announcing that it will rebrand all of its stores in the UK under its main brand name. Ultimately that means that there will be a total of 341 Game stores in the UK, according to the fine folks at Tech Radar.

"The new Game will combine the best of both brands," said Martyn Gibbs, CEO Game Retail Ltd. "For example, the Gamestation trade-in proposition, 'We Won't Be Beaten On Trade-In', continues under the new unified brand and likewise the passionate and knowledgeable Gamestation store teams stay with us and continue to provide outstanding support and advice for all gamers."

Game acquired the Gamestation video game retail store chain way back in 2007 for £74 million (roughly $120.2 million USD). The 122 newly renamed stores will roll out in September and October. GAME will also be launching free Wi-Fi in stores in a partnership with BT, and will be adding tablets and console display models at the stores to offer consumers a 'try before you buy' option. There will also be a new Game app and loyalty card scheme.

Source: Tech Radar


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