If you thought that the only safe haven from political ads was your favorite video game, think again! Electronic Arts will start serving up ads from President Barrack Obama's campaign in the hopes of capturing the attention of the young and hip gamer demographic.
The dynamic advertising campaign will appear in many of EA's console, mobile and casual games leading up to the November election. The Obama campaign hopes to recapture some of the younger voter demographic and encourage early voting enthusiasm in the process.
Advertisements will run in games across multiple platforms including Madden NFL 13 on console systems, casual online games on Pogo.com, and several of EA's popular mobile games including BATTLESHIP, Tetris and SCRABBLE. The ads, according to EA, will be targeted at users in battleground states such as Ohio, Nevada, Colorado, Iowa, New Hampshire and Virginia.
We asked an EA representative if they were offering similar opportunities for other presidential candidates such as Republican candidate Mitt Romney and Libertarian candidate Gary Johnson. The representative assured us that the opportunity is available to those campaigns that want it and are willing to pay for it.
"EA accepts advertising in our games from credible political candidates, similar to a TV, radio or online channel," the EA rep. told GamePolitics. "The ads do not reflect any political policy for EA."