Walmart will no longer carry Amazon's Kindle Fire in its retail stores. The retailer joins Target, who gave up on the Android-based device in May of this year. Walmart is still selling Barnes & Noble’s Nook as well as some other e-reader devices. Some think this move is in response to its own plans to launch its own e-commerce strategy, which it has apparently been working on for awhile. In other words, Amazon.com is a direct competitor and Walmart doesn't want a device tied to a competing e-commerce destination.
The news comes from a Reuters report earlier this week, citing a memo that Walmart sent to store managers.
"We have recently made the business decision to not carry Amazon tablets and eReaders beyond our existing inventory and purchase commitments," the memo read. "This includes all Amazon Kindle models current and recently announced."
Walmart confirmed the story to Reuters today and it appears that this discontinuation of Kindle Fire devices is taking place on Walmart’s website and at its stores.
Source: GIGA OM