Walmart No Longer Selling Kindle Fire

Walmart will no longer carry Amazon's Kindle Fire in its retail stores. The retailer joins Target, who gave up on the Android-based device in May of this year. Walmart is still selling Barnes & Noble’s Nook as well as some other e-reader devices. Some think this move is in response to its own plans to launch its own e-commerce strategy, which it has apparently been working on for awhile. In other words, is a direct competitor and Walmart doesn't want a device tied to a competing e-commerce destination.

The news comes from a Reuters report earlier this week, citing a memo that Walmart sent to store managers.

"We have recently made the business decision to not carry Amazon tablets and eReaders beyond our existing inventory and purchase commitments," the memo read. "This includes all Amazon Kindle models current and recently announced."

Walmart confirmed the story to Reuters today and it appears that this discontinuation of Kindle Fire devices is taking place on Walmart’s website and at its stores.

Source: GIGA OM


Tweet about this on TwitterShare on FacebookShare on Google+Share on RedditEmail this to someone


  1. 0
    Left4Dead says:

    No one will buy this.  Amazon has a real reason for people who buy their walled garden product:  A massive e-book library.  Amazon also has a massive, relatively intelligent online audience they built over the years.  What does Walmart have?  None of the above.  Walmart should just make an app and put it on the various app stores (including the Kindle Fire app store).  Have it do nifty things like NFC payment support.  Jealousy is a poor reason to bring a product to market unless you are 100% certain you can kick butt.  The B&N Nook is a terrible developer environment and is an abomination of the Android platform.  Compared to the Kindle Fire, it sucks in more ways than I care to count.  B&N is selling off the Nook end of its business because they managed to figure out how to make the entire experience a disaster.  I'm not surprised Walmart would keep a lousy product like the Nook – they are, after all, Walmart.

    -- Left4Dead --

Leave a Reply