Sony Promises PS Vita Price Cut in 2013, Acknowledges the Failure of 3D Gaming Adoption

In an interview with Eurogamer, Sony Computer Entertainment UK boss Fergal Gara told the publication that gamers effectively killed off 3D gaming, because they voted with their pocketbooks.

"Consumers decide how relevant it is,” Sony Computer Entertainment UK boss Fergal Gara told Eurogamer. “It's fair to say consumers have decided it's not hugely important at this time. It's a capability we've got. It may have a bigger life a little further down the line. It's great we can do it. It doesn't seem to be the most powerful USP at the moment, so you've seen us shift our effort onto fresh new exciting IP. I'm certainly really pleased to see the strength of that as we look into next year. We've seen a resurgence really with the strength of the output from the studio network."

He goes on to say that wearing glasses and consuming 3D content at home isn't a popular thing and that the glasses are big part of what he calls a "hassle factor."

"I also think there's a bit of a difference between the highly focused viewing and the more casual viewing. In the home people tune in and tune out a bit, and doing that with glasses on and glancing at your tablet or pausing for a bit, compared to the cinema experience which is a solely focused experience, you know there is a difference emerging there," he added.

It sounds like Sony is giving up on 3D entertainment in the living room for the time being.

In the same interview Gara acknowledged that a price cut for the PS Vita hand-held – which is currently the same price as some new PS3 systems – would happened sometime in early 2013. Of course a price cut before the holiday shopping season would have been better for consumers and for Sony's bottom line for 2012, but better late than never I guess.

Source: MCV

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