Nintendo Parody – I’m Not a Gamer Video

Our own Andrew Eisen does his best to fit into Nintendo's new "I'm Not a Gamer" ad campaign for the Nintendo 3DS, with an ad of his own with the same message. You can check it out to your left and – assuming you like it as much as I do – you can subscribe to Andrew's YouTube Channel to see even more funny videos.

Tweet about this on TwitterShare on FacebookShare on Google+Share on RedditEmail this to someone


  1. 0
    Andrew Eisen says:

    Hmm.  Looks like a glitch on IGN's site.  Here's the blog:


    If you read books… you’re a reader.

    If you smoke cigarettes… you’re a smoker.

    If you play video games… you’re a gamer.

    So it strikes me as particularly odd for Nintendo to advertise its video game-playing machine with celebrities declaring “I’m not a gamer” after they’ve just spent the first two-thirds of the commercial playing a video game.

    I think I know what Nintendo was going for with these commercials: “There’s something on the 3DS for everyone!  Even if you’re not a gamer!”

    And you know what?  That kind of works with the Art Academy commercial because it’s not a traditional video game, it’s more an art application or toy like Mario Paint.  I could see this campaign working for lots of different “not-a-games” like Style Savvy, Personal Trainer: Cooking, Nintendogs, or even the Brain Training titles.  Heck, I’d go so far as to include stuff like Sudoku, Picross, and crossword puzzle games.  Yeah, they’re still games but they could be used to grab the newspaper crowd: “Hey, I don’t play video games but I love my crosswords and word jumbles.  Maybe the 3DS is for me!”

    What I would not do, however, is utilize New Super Mario Bros. 2 for that commercial campaign.  You don’t get more video gamey than Super Mario Bros. so it just doesn't make any sense to play that while bragging about your leet coin-collecting skillz and then proclaim you’re not a gamer.

    Of course, I suppose there are worse games you could employ for this campaign.

    You might also want to stay away from games like LovePlus (it’s a dating sim) or Doki Doki Majo Shinpan! (prod underage girls with your stylus to see if they’re witches).

    I’m also a bit put off by the “I’m not a gamer” line itself.  I’m not as super-pissed as some of my gaming brethren because I don’t think it’s meant as a slight but I’ll admit, it does kind of come off that way.  I think the biggest problem is how the line is delivered.  Perhaps a bit more matter-of-fact and less defensive reading would have gone a long way to assuaging the more sensitive of us.  More “I’m not a gamer but there’s still stuff on the 3DS for me!” and less “I’m not a gamer, I’m better than that.”

    Again, I don’t think that’s what Nintendo meant so I don’t take offense, I just think what they were going for could have been communicated without alienating or pissing off a chunk of its fan base.

    And with all that opinion crap out of the way, let’s get into the behind the scenes stuff!

    Later.  When I get around to writing it.


    Andrew Eisen

    Subscribe to me on YouTube

  2. 0
    DanHoyt says:

    For some reason your links are not working for me Andrew, but I am interested in reading it. I had the same issue when I tried using the link on your youtube page too. I'm not sure what's going on.

  3. 0
    DanHoyt says:

    I'm sorry I should have been more clear. I don't think Nintendo is doing it intentionally. I think you're right Zachary, they are trying to get away from "gamer" as a class of people. I think it could have been done much more positively though by simply saying, "I'm not just a gamer", but I think this is a much larger issue relating to what it means to be a "gamer". I do agree that there are a lot of people who play games that don't consider themselves gamers and that there is no other terms used for people who enjoy other kinds of entertainment mediums. Unless they are fanatical like bookworm or movie-buff. Maybe that's how we should start using the term "gamer"? I always liked the terms casual-gamer and core-gamer, but I don't know. 

    I just feel like I understood what Nintendo was going for, but it came off to me as dismissive. Like I'm not a gamer. I'm not one of those kinds of people. I'm a crazy-hot gymnast or a smokin-hot actress-singer-dancer. 

    Maybe what I would like to see is Nintendo saying you can be a gamer and be a smokin-hot actress-singer-dancer-gymnast-astronaut. Not being a stereotype doesn't exclude you from being a gamer. Just like being a mature, intelligent, physically fit male doesn't prevent you from playing games. 

    Do you see what I mean?

  4. 0
    E. Zachary Knight says:

    I didn't get that vibe. I found the commercial to be a bit more accepting of the reality that "gamer" is no longer a class of people, just something that people do. We do not have a class of people who call themselves "movieists" or another who call themselves "bookers", etc. Play games has become one of many entertainment choices for a vast majority of people.

    E. Zachary Knight
    Divine Knight Gaming
    Oklahoma Game Development
    Rusty Outlook
    Random Tower
    My Patreon

  5. 0
    DanHoyt says:

    When I saw one of the commercials on TV the other day I was a little mad. I feel like Nintendo is kind of demeaning their consumers. It's like they are trying to connect a negative connotation to the term "gamer". Like I should be ashamed to be a gamer. Not cool Nintendo.

Leave a Reply