Longtime EMA President and CEO Bo Andersen to Retire

Bo Andersen, the man who has served as the President & CEO of the Entertainment Merchants Association (EMA) for 13 years, has decided to retire, effective November 15. The announcement was made by EMA Chair Bob Geistman.

The trade group representing retailers throughout the United States (and who was a lead in the California anti-video game law that was defeated in the Supreme Court [Brown v. Entertainment Merchants Association]), announced that the trade group's Board has appointed Mark Fisher, the current Executive Vice President, to serve as Interim President until an executive search is completed and a permanent successor is named. Bo Andersen joined the EMA when it was known as the Video Software Dealers Association (VSDA) in 1995 as Vice President and General Counsel. He was appointed President in 1999 and subsequently was named President & CEO.

"After more than 13 years as CEO of this outstanding organization, I have decided that now is the right time for the Association to transition to new leadership," Andersen said. "EMA is exceptionally well positioned to assist its members in responding to the newest challenges in retailing home entertainment. I am delighted with the Board’s decision to appoint Mark Fisher as Interim President and am truly grateful for the unwavering support and friendship of my colleagues at EMA for these many years."

Bob Geistman, Board Chairman of EMA noted, "We are sorry that Bo will be leaving EMA, but respect his desire to retire and thank him for his exemplary leadership of the Association. He has managed EMA with skill, integrity, and vision during a period of enormous transition in home entertainment, and all of us in the industry are beneficiaries of his efforts.”

"On behalf of consumers of games, I'd simply like to say 'thank you' to Bo for his many tireless years of work – and, most recently, his success in the incredibly important U.S. Supreme Court case. He served with grace, dignity and honor and his shoes will not easily be filled going forward." – Hal Halpin, Pres., ECA

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