Former Joystiq editor-in-chief Chris Grant, who left the publication at the end of 2011 to join what is now known as Polygon, tells GamesIndustry International in a new interview (to promote the official launch of the site on its own domain this week) that Joystiq parent company AOL has no "gaming appetite." AOL acquired Joystiq as part of its buyout of Weblogs in October 2005. Grant went on to say that AOL didn't seem to notice or care about the success that he and his former colleagues at Joystiq had in building up the site over the years.
"If you look at certain stats like Comscore, Joystiq's the number five video game web site in North America. I don't think AOL actually knows that," Grant told GamesIndustry International in an interview about the launch of his new site Polygon.
Ultimately Grant thinks that AOL just doesn't have much interest in the games media space. Grant also sounds like he felt underappreciated by his corporate masters at Joystiq, which likely made it very easy for him to leave Joystiq and join the new Vox Media site.
"I don't think they actually have any idea," he continued. "I think Joystiq does incredible work, and the team there is so talented. AOL's got a lot of money, they have a lot of reach. AOL doesn't have an appetite to have a major gaming site, a much bigger one," he continued. "That's just not where their head is. Which is fine; it just made the opportunity to come to Vox and try to do it impossible to turn down. There aren't a lot of companies out there that have that appetite; it just isn't there, which is the opportunity that Vox saw."
You can read the entire interview here.