New sales figures from Microsoft reveal that its ultra popular Halo franchise has generated nearly $3 billion in revenue since launch, with more than 46 million Halo games sold. Halo: Reach was responsible for around $200 million of that revenue in just 24 hours across Europe and the US, with Halo 3 managing to bring $170 million in the US on day one. Halo 2 was no slouch either; it raked in $125 million.
"Halo is a $3 billion blockbuster franchise which has shaped entertainment history and defined a generation of gamers," said Microsoft's Chris Lewis. "From the world's first ever red-carpet premieres for a video game to sending a man strapped to a jet-pack 50-foot above London's iconic skyline, Halo launches have continually broken the mould and we are back with a colossal bang for Halo 4, transforming a country on the biggest scale imaginable".
Microsoft is set to release Halo 4 - developed by 343 Industries - on November 6.