Microsoft: Halo Series has Generated $3 Billion in Revenue

New sales figures from Microsoft reveal that its ultra popular Halo franchise has generated nearly $3 billion in revenue since launch, with more than 46 million Halo games sold. Halo: Reach was responsible for around $200 million of that revenue in just 24 hours across Europe and the US, with Halo 3 managing to bring $170 million in the US on day one. Halo 2 was no slouch either; it raked in $125 million.

"Halo is a $3 billion blockbuster franchise which has shaped entertainment history and defined a generation of gamers," said Microsoft's Chris Lewis. "From the world's first ever red-carpet premieres for a video game to sending a man strapped to a jet-pack 50-foot above London's iconic skyline, Halo launches have continually broken the mould and we are back with a colossal bang for Halo 4, transforming a country on the biggest scale imaginable".

Microsoft is set to release Halo 4 – developed by 343 Industries – on November 6.

Source: GII

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    Imautobot says:

    My understanding is that after Microsoft purchased Bungie they had a screenplay that was penned by the screenwriter of "28 days later."  The screenplay was reportedly hand delivered to every major studio by a courier wearing Master Chief Armor (made by Nightmare Armor Studios).  The couriers were told to deliver the screenplay, wait for it to be read, and then take it back.  

    From here, the rumor is that because the script stuck to Halo canon, the studios wanted creative control.  But it was believed that Bungie/Microsoft declined any studio suggestions to depart from established storyline.  This is supposedly why it never got past that point of development.  Although, Neil Blomkamp was attached to direct, Peter Jackson was set to produce, and WETA Digital was set to do the effects, this film apparently wasn't good enough for the powers wanting creative control, and so the movie died.

    What I don't understand is that with all the financial resources that Microsoft had, and still does have, why didn't they just front the full cost of production?  Halo could push into mass merchandising just like Star Wars did.  It's a foregone conclusion that they stood to easily recoup their losses from a 100-200 Million Dollar movie.  

    So I'm not sure there was a lack or talent, but something was definitely going on behind the scenes that killed this movie.

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