Activision is gearing up to sell Call of Duty dog tags at select retailers throughout North America, with the proceeds going to its non-profit charitable organization, the Call of Duty Endowment. The Call of Duty dog tags will carry a suggested retail price of $4.99 and will be for sale beginning today at retailers GameStop, Wal-Mart, Toys R Us, Best Buy and Target.
The Call of Duty Endowment helps soldiers returning from wars with training so that they can transition into the civilian workforce. The charitable organization was launched by Activision Blizzard in October of 2009, also supports organizations that provide job placement and training organizations to military veterans.
"Supporting our veterans as they re-enter the workforce is one of the most important priorities we have as citizens," said Activision Blizzard CEO and founder of the Call of Duty Endowment Bobby Kotick in a statement. "Our youngest veterans – those 18-to-24 years old – currently face an unemployment rate that is almost twice the national average of their non-veteran peer group, and this is unacceptable. With the sale of our limited edition Call of Duty Endowment dog tags, we are urging Americans to join us in the support of our heroes as they attempt to re-join the workforce."
You can learn more about the organization here.