Some poor guy that dressed up like Master Chief to give a presentation on behalf of Microsoft's Xbox 360 launch in Israel called games other than Halo – and no doubt other than Halo 4 which releases today in regions around the world – girly. Besides being a poor choice of words that will likely be construed as misogynistic and sexist, Master Chief may not realize that a good portion of the military in Israel is comprised of women. Oops.
Eurogamer offers a rundown of the odd on-stage presentation, though you can also check out the video to your left:
"In a somewhat creepy voice Master Chief tells Israelis he came to 'your amazing country to launch the best game ever in the history of human kind, Halo 4, starring the one and only myself.'
"So don't waste your time on girly games and do the right thing. It's not going to be easy but it's going to be a lot of fun."
"See you soon Israelis. See you soon Israelis."
So why would this be considered a big deal? Because last week 343 Industries studio head Bonnie Ross and Halo 4 executive producer Kiki Wolfkill said that sexist behavior on Xbox Live is unacceptable and that they have a responsibility to tamp down or eliminate sexism in the industry. Apparently no one told the marketing team…