Ubisoft CEO Not Happy With Wii U Pricing

With the Wii U launch less than a week away, many game publishers have strong opinions about Nintendo's newest platform. In an upcoming interview with GamesIndustry International, CEO Yves Guillemot offers his. While Ubisoft is one of the biggest third-party supporter of Wii U at launch, the company's CEO Yves Guillemot acknowledges that Nintendo may have to lower the price of the console.

"I always prefer lower pricing, so I can't say I'm happy," Guillemot told GamesIndustry International in an interview to be published tomorrow. "I'm never happy when the machines are expensive. What we have to do there is remember that compared to an iPad, it's cheap. With what it brings [to the gaming table] it's cheap. But I hope they'll be able to drop their price in time."

Of course, Nintendo probably won't drop its price for quite a long time – especially if the new system manages to outperform expectations. We'll have to wait and see what happens on that front and what tact Nintendo will take if the Wii U fails to perform to its satisfaction in the weeks following its launch leading into the heavy holiday shopping season…

The full interview with Guillemot will be published sometime today.

Source: GII

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  1. 0
    Andrew Eisen says:

    Wii U – $350 w/ game I'm not interested in

    PS3 – under $300 w/ several choices of game and tons more storage

    360 – under $300 w/ game (sometimes a few) or Kinect (which is garbage but whatever) and tons more storage


    Wii U games ave. MSRP: $60

    PS3 games ave. MSRP: $60

    Xbox 360 games ave. MSRP: $60


    "Like, have you EVER bought your own video game system?"

    Yes: Nintendo 64, Gamecube, and Wii.


    Andrew Eisen

  2. 0
    jedidethfreak says:

    Really?  Make a next-gen system as cheap or cheaper than current-gen systems, with cheaper games?

    Like, have you EVER bought your own video game system?

  3. 0
    Andrew Eisen says:

    I agree.  The system and the games are overpriced.  Lop $50 off the system and $10 off the games and I'd very likely be there on day 1.


    Andrew Eisen

  4. 0
    Brosch91 says:

    Wow…The WII U's price is good enough, Nintendo even said that they are selling the console at a loss, what more can do they do? I don't know, in my opinion, for a next generation console, the WII U is pretty damn cheap.

  5. 0
    axiomatic says:

    Start reporting on when Yves Guillemot is happy about something. Reporting on Yves Guillemot when he is unhappy could be a blog in and of itself. He's always whining about something.

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