Take-Two CEO: Annual Releases Can Hurt Franchise Sales

November 28, 2012 -

My, Mr. Zelnick sure is chatty this week.

Take-Two CEO Strauss Zelnick told GameSpot UK that the secret to Grand Theft Auto's continued success is the fact that the games are released years apart, making each debut special.

"It's our view that if you want intellectual properties to be permanent," said Zelnick, "then you run the risk in that circumstance of having consumers fall out of love with that franchise. [Activision] obviously views the world differently."

According to Forbes (citing VGChartz), Call of Duty: Black Ops 2 sold about two million less in its first week than Call of Duty: Modern Warfare 3 did the year before (11.22 million units worldwide compared to 13.45 million).

"That's never been the case with one of ours," he continued. "Ours do better each time. Our view is it's hard to make permanent intellectual properties if you annualize it, with the exception of sports titles. So far that's proven to be the case. IP that is annualized eventually seems to hit the wall and we don't want our IP to hit the wall."

Source: GameSpot UK

-Reporting from San Diego, GamePolitics Contributing Editor Andrew Eisen


 
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