When you develop a game without the permission of the copyright holder, chances are you will be in for some sort of legal action. Such is the fate of the My Little Pony MMO, which has been shut down after the developers of the game received a copyright and trademark infringement claim from Hasbro. The game was not approved by Hasbro. Fearing serious legal action the developers decided it would be prudent to just shut the game down.
In a post explaining what happened on the game's official blog, the developers said that they received a copyright claim from Hasbro last month but didn't take it seriously at first. After some research they found it to be legitimate and came to the conclusion that they had to shut the game down.
"Hasbro is not to be blamed here," administrator ToastyJustice wrote. "As per U.S. Trademark law, as soon as an infringement comes to light, they are obligated to defend the trademark, or they will lose it. They had no choice in the matter, regardless of what they thought of the project or how it benefited them."
The post goes on to note that the game's developers have decided to form a team called Starlight Studios and are working on a new "pony related" project. The plan is to have it completed by August 2013 – just in time for BronyCon, a My Little Pony: Friendship is Magic convention.
If you'd like to help them keep the Brony-mance alive, check out this post.