ISFE Releases Videogames in Europe: 2012 Consumer Study

The Interactive Software Federation of Europe (ISFE published a new report today containing detailed consumer information about gaming habits, broader media interests, online gameplay, gaming in a family context and the PEGI age rating system in Europe. The data comes from an online survey of around 15,000 respondents from 16 European countries including Austria, Belgium, Czech Republic, Denmark, Finland, France, Great Britain, Germany, Italy, Netherlands, Norway, Poland, Portugal, Spain, Sweden and Switzerland.

Looking at the UK, the study found that about 40 percent of the online population in the UK enjoy gaming; 43 percent of parents in the UK play games with their children; a majority of children (aged 6-15) in the UK are buying or receiving games; around half of the UK population recognizes the PEGI age rating symbols; and 30 percent of the UK population is either "very interested" or "interested" in online gaming.

The full report and 16 individual country reports can be found at

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