Dartmouth College Tuck School of Business professor Sydney Finkelstein picked the "worst CEOs of 2012" for Bloomberg's Business Week and one of those five CEOs is Zynga's Mark Pincus. So why did Pincus end up on the list? Well a series of "rookie mistakes" by the social game maker CEO had a lot to do with it. Those mistakes included depending too heavily on Facebook to generate revenue, Pincus unloading 16 million Zynga shares (and undermining confidence in the company), and a number of other missteps.
Other CEOs that made the list included Best Buy's Brian Dunn, Chesapeake Bay's top executive Aubrey McClendon, Avon's Andrea Jung, and Bankia executive Rodrigo Rata.
In case you wondering in what order these executives were placed in the Bloomberg article:
1. Brian Dunn
2. Aubrey McClendon
3. Andrea Jung
4. Mark Pincus
5. Rodrigo Rato
Facebook CEO Mark Zuckerberg and Groupon CEO Andrew Mason almost made the list, according to Bloomberg.