The War Z Executive Producer Apologizes to Fans in Open Letter

December 28, 2012 -

The War Z executive producer has penned an open letter to the community apologizing for the "arrogant way" he handled customer complaints when the game was released on Steam recently, though he doesn't mention the fact that the game was pulled by Valve from its digitally distributed catalog. In an open letter posted on the official The War Z forums, executive producer Sergey Titov said he was sorry for the way he treated customers who complained about problems with his company's PC action game:

"I need to admit that we failed to effectively communicate some of our plans and actions to both our existing players and to our new prospective players," he said. "This failure to communicate resulted in some very negative feedback from some members of our community, but while it might be easy to label them as 'haters'” or some other dismissive term, in all honesty this is my fault. I became arrogant and blinded by the early success and quick growth of The War Z, our increasing number of players, numbers we were getting from surveys, etc., and I chose not to notice the concerns and questions raised by these members of the game community as well as others."

He goes on to take full responsibility for the missteps and thanks the vocal minority for speaking out about problems with the game:

"This failure is entirely on my shoulders and if anything I owe thanks to that vocal minority and admit that I should have paid attention sooner. At the end my arrogance led us to the moment, when all those small things finally caught up and created a 'perfect storm' that affected all of our community members. For that I'm truly sorry and apologize to all of our community as well as the larger PC gaming community that is not yet playing The War Z."

Titov goes on to say that fixes are in the works for a number of problems related to community management and moderation, plans for an expanded community management team and additional forum moderators. He also said that Hammerpoint Interactive will be taking "a more prominent role in publishing/game operating process" with the aid of new hires that are experienced in operating online games.

Titov does not mention the game being pulled from Steam, nor does he mention the suspension of The War Z trademark by the USPTO.

Source: GII


Comments

Re: The War Z Executive Producer Apologizes to Fans in Open ...

DayZ is being made into it's own stand alone game, so The War Z was on borrowed time anyway

Re: The War Z Executive Producer Apologizes to Fans in Open ...

I like the part where he doesn't admit that they blatantly lied about their game and fabricated screenshots or the way that they added in a bunch of cashgrabbing pay options that force people to cough up money to use their subpar, glitchy, reskin of an even crappier game that they went and abandoned when people started complaining too much about it.

Re: The War Z Executive Producer Apologizes to Fans in Open ...

I'm not sure if I was just reading it wrong but it seems he said in more or less words that the forums are going to get even more cracked down on. From what I read those places until recently when the old mods just vanished were complete dictatorships about any complaints at all.

Re: The War Z Executive Producer Apologizes to Fans in Open ...

I'm curious if there was a mass exodus from the game that prompted him to finally realize what he was doing..

Re: The War Z Executive Producer Apologizes to Fans in Open ...

He makes a lot of points about "our growing players" (4 times by my count) and "the vocal minority" (3 times by my count).

In my experience, repeated emphasis on the growth of the player base in smaller games is a signal that growth is stagnant at best, and making the point of emphasizing how small the vocal minority is usually betrays at least grudging awareness that much of the silent majority agrees with them.

So, yeah, I think he realized the damage he was doing, and with this only one facet of the game's trouble, with the trademark problems going on, too.

 
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