Melbourne Australia-based indie game developer Endgame Studios is tired of the high prices that gamers in the region have to pay for video games (compared to Europe and other regions) and has decided to voice their opinion about how much they think it sucks. In a post entitled "A stand against exorbitant Aussie game prices!," the studio says that Australian gamers are asked to pay 50 – 100 percent more than American consumers due to – according to publishers and distributors – currency exchange rates. Endgame Studios says that now because of digital distribution of many titles (there is no physical product to haul) and because the Australian dollar is stronger than the U.S. dollar the old justification for higher game prices no longer works.
The company offers an example with its latest game for the 3DS, Fractured Soul:
"We released Fractured Soul for 3DS on the Nintendo eShop in North America for USD $11.99," the studio wrote on its blog. "It surprised us to hear gamers in Australia saying they guessed the game would come out for $15+ when released here, but I suppose I would have thought the same thing. As much as we’d love to charge these crazy prices from a financial point of view, it’s just not right. As gamers ourselves, can we expect the price gouging to stop if we’re part of the problem too?"
They go on to say that they are taking a stand in their pricing to make it uniform across more regions and to avoid soaking Aussie gamers with extra costs:
"So we’re making a stand. Fractured Soul will cost AUD $9.99 on the Australia & NZ Nintendo eShop, and 7.99 Euros in the Nintendo eShop in Europe. Sure, it’s just one indie game. It probably won’t change the world. But at least it’s proof – proof to gamers here in Australia that high game prices are unnecessary and unacceptable."
You can learn more about the studios' games www.endgamestudios.com. Thanks to Andrew Eisen for the tip.