Sony CEO Comments on Nvidia's 'Shield,' PS Vita Sales

January 8, 2013 -

Sony CEO Kaz Hirai had a few short but notable things to say about Nvidia's freshly announced handheld console, Project Shield, and his thoughts on how the PlayStation Vita is doing at this moment in time. First, speaking to the Wall Street Journal, Hirai admitted that the system is at the low-end of the company's expectations:

"I would say it's at the low end of what we expected," he remarked at CES this week, adding that "long-term is what is important."

Because Sony lumps its PS Vita number in with PSP sales since April 2012, it's tough to gauge the precise number of PS Vita units that have sold to-date. The last known number was 1.8 million as of May 2012. Sony's full fiscal year target for the PS Vita is 10 million sales. The FY ends in March.

On the new Nvidia hand-held system, Hirai does not express any surprise:

"I wasn't as surprised as you might think," Hirai said, according to PCWorld. "If you look back through the pages of history, there have been other attempts."

He adds that it will be a difficult sector for Nvidia to "break into," adding that he has "managed this industry, so I know."

We would still like to say that a price cut to the system - which is roughly the same as the price of a full PS3 console - would probably be a good way to stimulate sales.

Source: Eurogamer

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