If you don't care too much for those ads on Xbox Live.. well too bad, because more are coming, according to Microsoft. Apparently taking a page from Hulu Plus where subscribers who pay a monthly subscription are still forced to watch ads, Microsoft says that the first wave of NUads (or "natural user-interface ads"), which were deployed in the fourth quarter of 2012, were "highly successful" and that it plans to put additional investment in the space.
"These results show that NUads is a real breakthrough in TV advertising, and you can expect more investment from us when it comes to this new ad format and video advertising in general," said Microsoft general manager of Xbox Live entertainment and advertising Ross Honey.
According to Microsoft, 37 percent of Xbox Live users engaged in some way with NUads when prompted with an option to vote. Of this 37 percent, 71 percent actually voted in a poll and 97 percent of those participants saw their vote included in a final tally of votes.