Blizzard Entertainment announced via its official blog that it managed to raise $2.3 million for the American Red Cross’s ongoing Superstorm Sandy relief efforts in the month of December. World of Warcraft players were given the opportunity to purchase a new in-game pet during the month, and stepped up in droves to help raise the money.
In December Blizzard announced that it would give 100 percent of the proceeds from the sale of the Cinder Kitten in-game pet purchased by December 31, 2012. The community obliged and helped raise over $2 million dollars for charity.
As you can see from the massive check pictured to your left, the pet sale was a smashing success for Blizzard, the WoW community - and most important of all - ongoing relief efforts being carried out by the American Red Cross where Sandy hit the hardest.