Spicy Horse founder and Alice creator American McGee has walked back comments he made earlier in the week about how Electronic Arts handled the marketing for his game Alice: Madness Returns, according to GII. After receiving what McGee categorized as some "pissed messages" (emails) from unnamed EA employees, McGee decided that his earlier comments were not fair…
Originally McGee had claimed that EA's marketing team created trailers for the game that tricked consumers into believing that Alice: Madness Returns was "darker" and "gorier" than it actually was. McGee made those comments during a Reddit AMA earlier in the week.
"'Tricked' is the wrong word. I take that back," McGee wrote in a recent blogpost. "Apologies to EA and anyone else whose feelings were hurt. Electronic Arts doesn't trick customers into buying things. They carefully apply proven marketing techniques to achieve the desired customer response. If they were bad at this sort of thing they'd have been crushed by their competitors long ago and you'd be playing Madden Football from Activision or Atari or something."
"I've got (well, had) a good relationship with EA. They helped put my name on the map. They funded two of my favorite creations. And they helped me bring strikingly original content to a gaming world that often seems dominated by bullets and boobs. I can't and don't fully fault them or their marketing for whatever the Alice games might or might not have done sales-wise."
While McGee claims that EA shared its disappointment with his public comments, the company has not publicly commented on the story.