Mobile Game Publisher GREE Announces New Partner Funding Program

February 5, 2013 -

Mobile game developer and publisher GREE announced details on a new $10 million fund to invest in and foster long-term relationships with "talented developers in the free-to-play mobile games industry." The fund is appropriately called the GREE Partners Fund, and will be administered by GREE International’s VP of Publishing and Partners, Jim Ying. The fund will allow GREE to invest an aggregate of $10 million through equity investments of $1 million or more.

"As with our investment in MunkyFun, my goal is to create long-term partnerships with a small group of top developers whose experience positions them well to create games of exceptional quality from both a game play and revenue perspective, " said Jim Ying. "In addition to the monetary investment, partners will benefit from GREE’s hands-on approach to knowledge and resource sharing with the ultimate goal being the release of outstanding games for players around the world."

Besides providing cash for developing products, the program will allow Gree partners to gain access to the tools and teams utilized by GREE’s own internal studios. The company also plans to support titles developed by partners through "marketing efforts, monetization consulting, post-launch operations, and growth initiatives."

Developers in North and South America interested in being part of the GREE Partners Fund can learn more about it or submit an application at www.greepartnersfund.com.


 
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