Ubisoft: Gamers ‘Don’t Get’ The Wii U

To paraphrase that Fresh Prince song, "there's no need to argue gamers just don't understand…" the Wii U. So says Xavier Poix, Managing Director of Ubisoft's Annecy, Montpellier, and Paris studios. Speaking to GameSpot, Poix says that the reason the Wii U has had such a slow start is that gamers don't get what the system is really capable of.

"The depth of what you can do with that console is really hard to get across unless you play with it," Poix explained during the annual D.I.C.E conference this week in Las Vegas. "It's different from the Wii, where seeing was believing. With the Wii U, people really need to experience it. The whole idea of the asymmetrical gameplay and using two screens to do two very different things is not simple to explain to people."

This sounds more like a failure of marketing, and not necessarily that gamers "don't get it." Nintendo fans in particular have already seen how Nintendo devices can cooperate with each other to enhance gameplay on more than one screen in the past. Yes the scope, scale and functionality of that idea is greater with the Wii U controller, but it is the same core idea.

You can check out all of Poix's comments here.

Source: The Escapist

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