Ubisoft: Gamers ‘Don’t Get’ The Wii U

To paraphrase that Fresh Prince song, "there's no need to argue gamers just don't understand…" the Wii U. So says Xavier Poix, Managing Director of Ubisoft's Annecy, Montpellier, and Paris studios. Speaking to GameSpot, Poix says that the reason the Wii U has had such a slow start is that gamers don't get what the system is really capable of.

"The depth of what you can do with that console is really hard to get across unless you play with it," Poix explained during the annual D.I.C.E conference this week in Las Vegas. "It's different from the Wii, where seeing was believing. With the Wii U, people really need to experience it. The whole idea of the asymmetrical gameplay and using two screens to do two very different things is not simple to explain to people."

This sounds more like a failure of marketing, and not necessarily that gamers "don't get it." Nintendo fans in particular have already seen how Nintendo devices can cooperate with each other to enhance gameplay on more than one screen in the past. Yes the scope, scale and functionality of that idea is greater with the Wii U controller, but it is the same core idea.

You can check out all of Poix's comments here.

Source: The Escapist

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  1. 0
    SeanB says:

    Yeah, those damned consumers just don't understand what we're trying to make them buy. How dare they have their own opinions and freedom to make choices. Buy what we tell you!

  2. 0
    Neeneko says:

    I would wager it just the old 'Wii doesn't have enough polygons!'.  A certain subset of gamers are very stats-oriented and something can not be good unless it has lots of piplines and megaflops and gigafleems.

  3. 0
    axiomatic says:

    It's all about durability for my home. I fear a lcd screen on the controller would not survive some of the rowdy kids in my neighborhood. My son I can control… I can't control his friends and refuse to get in an argument with one of his friends parents over "your son broke a controller, you owe me X dollars." Sorry Nintendo.

  4. 0
    kurifu says:

    While maybe some gamers don't understand the capabilities of the Wii-U I think the bigger problem is that most gamers understand perfectly well where it is incapable.


  5. 0
    GrimCW says:

    tried it.. didn't like it.

    Its okay at best, but the two screens thing isn't new (the DS has it for crying out loud) and its often underused for pointless rubbish, if at all.

    I'm still waiting on the awesomeness RPG that the DS promised (and i may have missed in my wait) where the bottom screen is actually used for inventory management AND maps/other items. As opposed to it just being a shitty screen for the map only and maybe a few options while doubling as the MIA second stick in a finger twisting oddity of control schemes…

    TBH though i found the Wii U's second screen more of a distraction, and a power drain (the controllers battery life is exceptionaly low as is). To boot the inability to turn it off when not in use…. wth is the point of having it on in something like SMBU if its only a mirror image?!

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