Former Microsoft VP: Xbox Was Meant to Stop Sony

Why did Microsoft enter the console market in 2001 with the original Xbox? Well, if you believe former VP of Windows Sales at Microsoft Joachim Kempin, the company jumped into the market because it wanted to "stop" Sony. Speaking to IGN, the former Microsoft executive (and the man Business Week nicknamed "Microsoft's enforcer") claims that top executives at the company – including founder Bill Gates – were concerned that Sony's PlayStation console would eventually trespass into territory it dominated – the home PC market.

"The main reason was to stop Sony," he said in an interview with IGN. "You see, Sony and Microsoft… they never had a very friendly relationship, okay? And this wasn't because Microsoft didn't want that."

"Sony was always very arm's length with Microsoft," he continued. "Yeah, they bought Windows for their PCs but when you really take a hard look at that, they were never Microsoft's friend. And Microsoft in a way wanted them to be a friend because they knew they had a lot of things we could have co-operated on because they are, in a way, an entertainment company, you know?"

"I mean, at least a portion of Sony is and they had some really good things going there, but as soon as they came out with a video console, Microsoft just looked at that and said 'well, we have to beat them, so let's do our own.'"

Source: GII, IGN


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  1. 0
    SeanB says:

    (stats from wikipedia)

    Worldwide, the PS2 crushed the XBox by 6:1 overall

    This generation the PS3 is still outselling the 360, but it's almost close enough to call a Tie

    Give them enough time, MS might win it eventually.

  2. 0
    Imautobot says:

    Xbox was meant to stop Sony.  3rd generation of it has Blu-Ray drive which would be licensed to Sony.  This feels like the whole situation with Samsung making iPhone parts.

  3. 0
    ZippyDSMlee says:

    Well after a 25B debt they just might have paid off it seems like they made a solid enough foot hold. Now watch them blow their foot off with the used game blocking BS.

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