G4 Network Becomes ‘The Esquire Network’ April 22

Well eventually it had to happen, and today G4 Network's fate was finally revealed. The network that used to be dedicated to geek culture and video games will now be focused on men's culture. The network owned by NBC Universal will be re-branded and relaunched as the Esquire Network on April 22nd. While the announcement promises that the network will expand on the technology, geek culture, and gaming content that G4 was known for, it's hard to imagine that happening with the end of such popular shows as X-Play and Attack of the Show being cancelled.

Some of the new content coming to the network include Knife Fight, an underground cooking competition show executive produced by Drew Barrymore, Flower Films and Authentic Entertainment; the return of American Ninja Warrior; NBC's Parks and Recreation; the STARZ series Party Down; and The Getaway (working title), a travel show featuring "well known personalities" executive produced by Anthony Bourdain and Zero Point Zero.

You can read the entire announcement here.

On a related note, former X-Play co-host Adam Sessler recently tweeted a challenge to the new channel, asking executives there to explain why he was fired last year:

Sessler's comment was in response to a New York Times article revealing the changes to the network. Sessler later promoted his new gig:

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  1. 0
    Neo_DrKefka says:

    I remember when the channel had games literally 24/7. It seems every couple of years before that there was a video game channel and then it went off air. They managed to stay on longer then most but I have to ask who will watch the channel now? 

  2. 0
    axiomatic says:

    Esquire? Really? I suggest they hire a third party to confirm those target demographics. They just orphaned a younger demographic. Are they sure they already have the older one they want to cater to locked in? I'm dubious.

  3. 0
    beemoh says:

    >it's hard to imagine that happening with the end of such popular shows as X-Play and Attack of the Show being cancelled.

    Loathe as I am to defend the demise of G4 considering how poorly the channel was managed (at least from my POV as a complete outsider), my theory here was that there will probably be similar shows to the pair of them on the new channel, they've just decided to kill the brands in order to make a clean break.

    I fully expect to be very, very wrong.


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