G4 Network Becomes ‘The Esquire Network’ April 22

Well eventually it had to happen, and today G4 Network's fate was finally revealed. The network that used to be dedicated to geek culture and video games will now be focused on men's culture. The network owned by NBC Universal will be re-branded and relaunched as the Esquire Network on April 22nd. While the announcement promises that the network will expand on the technology, geek culture, and gaming content that G4 was known for, it's hard to imagine that happening with the end of such popular shows as X-Play and Attack of the Show being cancelled.

Some of the new content coming to the network include Knife Fight, an underground cooking competition show executive produced by Drew Barrymore, Flower Films and Authentic Entertainment; the return of American Ninja Warrior; NBC's Parks and Recreation; the STARZ series Party Down; and The Getaway (working title), a travel show featuring "well known personalities" executive produced by Anthony Bourdain and Zero Point Zero.

You can read the entire announcement here.

On a related note, former X-Play co-host Adam Sessler recently tweeted a challenge to the new channel, asking executives there to explain why he was fired last year:

Sessler's comment was in response to a New York Times article revealing the changes to the network. Sessler later promoted his new gig:

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