Ubisoft Wants to Improve its Relationship with PC Gamers

In an interview with MCV Ubisoft’s worldwide Uplay director Stephanie Perotti acknowledges that the company doesn't have the best relationship with the PC gaming community because of past issues (namely its strong support for "always on DRM" in several of its major PC titles), but that the company is listening to the feedback and reacting accordingly – most notably getting rid of its much-hated DRM-scheme.

Now the company is offering third-party titles on its Uplay platform from the likes of EA, Warner Bros, Telltale, Bohemia, and others. All told it is offering around 30 non-Ubisoft games through Uplay.

"Announcing all these partners for Uplay and a wider choice of PC games, it shows our commitment to PC, and we want to improve our relationship with the PC community," she told MCV. "We are always seeking to improve. We took a lot of that feedback on board. With every game on PC we are improving. Far Cry 3 and Assassin’s Creed III on PC were very high quality."

More titles will be announced in the coming weeks. Ubisoft is also working on creating game cards for the service as well to be used with free-to-play titles and to make game purchases.

As for muscling into the digital distribution platform space already dominated by Steam and lesser players like Desura, GamersGate, (digital distribution services owned by GameFly and GameStop), and even Good Old Games, Ubisoft thinks that there's always room for more:

"I don’t think you can have too much choice," said Perotti. "It is just another way to expose more content. At Uplay we are also offering all Ubisoft titles, more console content and elements that gamers are more interested in. It’s about offering more options and more choice."

You can read the entire interview here.

Source: MCV


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