Apparently consumers just love microtransactions so much that EA has decided to put them in every game it makes going forward. Those ideas sprang forth from the mouth of CFO Blake Jorgensen today during the Morgan Stanley Technology, Media, and Telecom Conference – as reported by GameSpot.
"We are building into all of our games the ability to pay for things along the way; to get to a higher level, to buy a new characters; to buy a truck or gun or whatever it might be," Jorgensen said. "And consumers are enjoying and embracing that way of business."
Likely those who don't pay any attention to microtransactions in any games are probably more indifferent to them than anything else. It is estimated that around 10 percent of gamers spend money on in-game transactions, but that figure mostly applies to free-to-play games – not retail games where the price tag could be anywhere from $50 – $70.
Jorgensen went on to say that in order for EA's microtransactions platform to flourish, the company needed to put the correct technology in place. This, he says has already been achieved by the work being done by chief technology officer Rajat Taneja.
"We've got to have a very strong backend to make sure…if you're doing microtransactions, and you're processing credit cards for every one of those microtransactions, you'll get eaten alive. And so Rajat's team has built an amazing backend to manage that and manage that much more profitably. We've outsourced a lot of that stuff historically; we're bringing that all in-house now."