Zerglings Have Feelings, Too, Says PETA

Animal rights group People for the Ethical Treatment of Animals (PETA) are now protesting the treatment of aliens. Yes, they have decided that they will hand out fliers at the launch event of StarCraft 2: Heart of the Swarm in Irvine, Calif. tonight. The launch event, which will have several members of Blizzard Entertainment on hand at the Irvine GameStop, will be treated to the kind of ridiculous protests that only a group like PETA can put on. So what will they be doing at the Heart of the Swarm event? Handing out flyers reminding gamers that they should have "compassion for all beings," including those in the game. You can't make this stuff up.

The "Zerglings Have Feelings, Too" action is meant to help players view StarCraft 2's Zerg species with empathy, according to director of marketing Joel Bartlett.

"To paraphrase a great philosopher, the question is not 'Can Zerg reason?' nor 'Can they talk?' but 'Can they suffer when attacked with a Perdition flamethrower,'" Bartlett said. "PETA is full of StarCraft players, but we've always had empathy for the Zerg — and for anyone who is killed without consideration because they don't speak our language."

PETA will be in attendance at the GameStop located in the Irvine Spectrum Mall at 9 p.m. on Monday, March 11. StarCraft 2: Heart of the Swarm will be released at retail and online on March 12 for Windows PC and Mac. You can learn more about the expansion at Battle.net.

Source: Polygon

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  1. CyberSkull says:

    What about all the species of animals the Zerg have killed? They devour whole species just to get a slightly better enzyme for metabolizing fat! Considering the massive environmental damage they do to every ecosystem they come in contact with PETA should be protesting them.

  2. Left4Dead says:

    Quick.  Find some Zerglings, put them in the same room with PETA and a bunch of cameras.  Grab popcorn.

    -- Left4Dead --

  3. Robert W. says:

    I bet they feel great the second they rip you apart.

    Where are the PETA of the sci fi world? (People for the Ethical Treatment of Androids?)

    That's something easier to defend than this madness!

  4. Technogeek says:

    It's good to have the genuinely insane PETA back. The whole thing with Asasssin's Creed 4 had me worried for a bit.

  5. hellfire7885 says:

    Sounds more along the lines of hurling a cinderblock at a regular glass window and expecting the glass to hold.

  6. hellfire7885 says:

    I guess PETA is just attacking any company for pretty much anything thinking they'll probably win eventually and can use that momentum to impose themselves on the rest of the world.

    Still, going after a still beloved game developer over fictional creatures is beyond sad.

  7. Sajomir says:

    Funny, I always thought I was using my Perdition flamerthrowers to make tasty zergling BBQ because they were trying to chew my face off.

    Next thing you know, PETA will go after someone who is attacked by a bear and kills it with their bare hands.

  8. Craig R. says:

    Sounds like an upcoming map to me: to save PETA headquarters from the Zerg rush, or not.

    Seriously though. I'm not a PETA fan at all, but it's one thing to be on message, and quite another to do, well, this. It's no wonder nobody takes them seriously when they try and shotgun blast everything they come across any more in the hopes that they get a hit.

  9. black manta says:

    Still, if they think that they can spread their message to others who wouldn't normally care about such things to raise awareness of their cause, they're sadly mistaken.  Doing so by framing it in the context of a species that doesn't exist, and more to the point sentient, shows that they're not only fail to understand video games, but the lore of the game itself.

    Like the famous quote goes, "You've obviously mistaken me for someone who gives a fuck."

  10. hellfire7885 says:

    That implies that any of these groups know anything about what they're supposedly about.

  11. E. Zachary Knight says:

    The goal of any attention whore is to get attention in any way they can. PETA knows they can get a lot of attention from the gaming sector and thus do a lot around it. That Simple.

    As for the PTC, While television is part of their name, they have made it clear they consider all media as part of their core mission. So games make sense in that aspect.

    E. Zachary Knight
    Divine Knight Gaming
    Oklahoma Game Development
    Rusty Outlook
    Random Tower
    My Patreon

  12. MaskedPixelante says:

    Doesn't PETA openly place a greater value on animal life than on human lives? Seems pretty par for the course if true.

  13. Michael Chandra says:

    … Are we talking about the same Zerg here? The one trying to wipe out all other species? So PETA sympathizes with man-slaughtering monsters? Are they insane?!

  14. Cecil475 says:

    People for the Ethical Treatment of Aliens? I guess they are for the 'ethical' way of putting them down too?

     – W

    R.i.P GamePolitics 2005-2016

  15. black manta says:

    But the question is, why are they even bothering?  Are they really that starved for publicity that they'll campaign about something that really has little to nothing to do with what they're actually about?  They're an animal rights group.  Why would they even bother with video games?

    Same thing goes for the Parents Television Council.  The word "television" is right there in their name.  Yet they want to try and extend their influence on movies and video games too.  And my reaction would be, "Hey, stick to what you know."

  16. E. Zachary Knight says:

    Does anyone really think that PETA really means what it says about the Zerg? Or are we smarter than that and recognize this for what it is? A specifically targeted campaign to drum up attention from the video game news scene. 

    Think about it. Every time PETA does anything related to video games, just about every video game news site or blog writes about it. It gets plastered all over Facebook, Twitter, Reddit and Google +. So now a popular game is about to be released and who is there? PETA. Why are they there? To get thousands of game sites and hundreds of thousands of gamers talking about their organization. 

    Think people.

    E. Zachary Knight
    Divine Knight Gaming
    Oklahoma Game Development
    Rusty Outlook
    Random Tower
    My Patreon

  17. black manta says:

    Oh, for the love of…

    It was bad enough when they were bitching about fictitious whale hunting in AC3.  But now they're campaigning for the rights of a species that isn't even REAL?  And homicidal to boot?

    I used to have a modicum of respect for PETA, misguided as their goals and methods might be.  But I lost my respect for them after reading that AC3 article when you consider that there are real animals out there that are undergoing real suffering.  Now with this bit of news, I can't even take them seriously anymore.  They're now officially a joke of an organization.

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