DLC Keeps Skyrim Relevant, Profitable

While Bethesda Softworks' popular role-playing game The Elder Scrolls V: Skyrim has been out for over a year on various platforms (PC, Xbox 360, and PS3), the company says that it is far from done with the game and that downloadable content is helping the company keep the RPG relevant to this day and make some money in the process. Speaking to UK publication MCV, Bethesda European MD Sean Brennan is using retailers to help push the game’s DLC (Dawnguard, Hearthfire and Dragonborn) on Xbox 360. He adds that DLC will be available on shelves for PC and PS3, too.

“We’ve already brought Dragonborn on PC to retail and we’re looking into Dawnguard,” he told MCV. “Skyrim fans will also be able to purchase all PS3 add-ons in-store throughout the next few weeks.” Bethesda has also been raising awareness of Skyrim and its DLC with Twitter and Facebook activity.

“We plan to continue promoting the game throughout the rest of the year through all our social channels, and through special initiatives at retail – both digital and brick-and-mortar,” Brennan said.

Bethesda took a different approach to DLC for Skyrim – it offered downloadable content that was more akin to a full blown expansion than what it offered for Oblivion. For Oblivion the company released DLC in small separate packs.

Source: MCV


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