Best in Video Game Marketing Award Nominees Announced

Game Connection America and [a]list daily today revealed nominees for the Best in Video Game Marketing Award, to be handed out at Game Connection America 2013 and Riot Games, Telltale Games, and Microsoft lead the pack with nominations. Winners will be announced at an awards ceremony on March 25, 2013, held from 4:30 to 5:30 pm at San Francisco’s Sir Francis Drake Hotel.

Game Connection America also announced the keynote session to kick off the [a]list Marketing Summit: The Risks of Non-Engagement: Why USP matters more than ever. Greg Short, CEO of video game consulting firm EEDAR will hold a presentation on the" importance of unique selling proposition in gameplay and messaging with data on changes in the current consumer audience." The session will be held on Monday, March 25 from 9:30 to 10:15 am.

Game Connection America 2013 will be held March 25-27 at the Sir Francis Drake Hotel in San Francisco. This event, held three times each year in Europe, the US, and Asia, allows video game professionals to get together in an environment conducive to getting business done.

Here is the list of the finalists in various categories:

Best Broadcast Campaign
• Telltale Games with The Walking Dead
• ichi for THQ with Metro: Last Light
• TAKEOFF CSH for Ubisoft with Assassin’s Creed III Official Animus Trailer

Best Digital Campaign
• Riot Games with League of Legends splash screens
• TBWA/Gamelab for McDonald’s China with Angry Birds Magic in McDonald’s
• Ayzenberg Group for KIXEYE with KIXEYE’s Website

Best Experiential Campaign
• Ideactif agency for Ubisoft with the Rocksmith tour
• Microsoft with Halo 4 Liechtenstein launch event
• iam8bit for Bethesda Softworks with Dishonored “Boyle Party”

Best Mobile Campaign
• Fishlabs Entertainment for The Coca-Cola Company with Fanta Fruit Slam
• Matmi for Warwick Davis with PocketWarwick
• Midnight Oil Creative for Square Enix with Tomb Raider Scavenger Hunt

Best PR Campaign
• Neology/The Redner Group for Oculus VR with Oculus Rift launch campaign
• Midnight Oil Creative for Ubisoft with Far Cry 3
• Crytek Istanbul with Crytek Istanbul press launch event

Best Print Campaign
• Microsoft with Halo 4 E3 OOH
• Ayzenberg Group for Warner Bros. with Guardians of Middle Earth E3 posters
• Ayzenberg Group for Microsoft with Contre Jour pop-up press kit

Best Social Media Campaign
• Sandbox Strategies for Activision with Activision’s Family Game Summit
• Microsoft with Halo 4 Soundtrack DJ and Fan Remix program
• Nemesys Games with Pursued: Street View game campaign

The nominees for [a]list daily’s special marketing awards include:

Best Original Content Campaign
• Armed Mind for Activision Blizzard with Call of Duty: Black Ops II “Rightful King” Kindle short story
• Secret Power for Square Enix with Hitman Trilogy artwork
• Microsoft with Halo 4: Forward Unto Dawn

Best Overall Marketing Campaign
• Telltale Games with The Walking Dead
• Microsoft with Halo 4
• Midnight Oil Creative for Activision with Skylanders Giants

[a]list daily will also give away the award for Best Marketing Team of the Year, a category where all the campaigns are automatically registered and which will honor those who have distinguished themselves through the quality and innovation of their work. More information about the awards can be found at


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