U.S. State Dept. Releases Game About American Culture and Language

The U.S. Department of State and marketing agency The SuperGroup have released a game that they hope will teach 12 – 16 year olds American culture and better English. The goal is to make learning about language fun. The browser-based game, which is available now online and on mobile phones, comes with support materials for teachers and was tested in non-English speaking countries like Peru, Columbia, and Indonesia.

"To make language learning effective for the new generation of international students, an enjoyable, and robust environment is needed – one where they can interact with virtual characters, and learn from 'real life' situations," said Brad Lewis of The SuperGroup, which has also worked with Disney, Coca-Cola and Johnson & Johnson.

"This interactive experience allows students to learn English communicatively, and, equally important, to learn about American culture through an educational process that feels natural, not artificial."

You can check out the game at traceeffects.state.gov.



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