Ubisoft Montreal CEO: Gamers Ready for Always-Online Consoles

Ubisoft Montreal CEO Yannis Mallat claims that gamers are ready to embrace a world where your game and console are always online – particularly with the upcoming next-gen consoles from Sony and Nintendo.

Speaking to The Guardian, Mallat said that most gamers are already prepared for always online gameplay. Even if that were the truth (which it isn't if you live in a rural area that doesn't provide broadband), it is pretty clear the most game companies are not prepared for facilitating games that are always online. If you need examples, simply ask Ubisoft's about their DRM servers for PC games that would go offline, or ask EA about the launch of SimCity.

"Well, that's a question you should put to Microsoft and Sony! I would say that a lot of people are already always online through other devices," Mallat said. "I would suspect that the audience is ready."

He went on to say that if an always-online console wants to be widely adopted by gamers, it has to "provide clear benefits" for such a requirement, like extra content or featured services.

Microsoft's Xbox 720 is rumored to have such a requirement, though Microsoft has not confirmed that. The PS4 does not require a constant Internet connection.

Source: GameSpot



Tweet about this on TwitterShare on FacebookShare on Google+Share on RedditEmail this to someone


  1. 0
    NyuRena says:

    My first though went to deployed gamers as well. My PC kept me sane while underway, I would not be able to play most new games without pirating them if I was still in.. 

    I think what Ubisoft means when they say we are "ready" is that we'll have no choice since they all are trying the same crap at the same time. They forget about us ignoring the big company names and opting for kickstarters and indie instead. =D

  2. 0
    Neeneko says:

    It is not unusual for deployed service members on bases and ships to get their own dedicated solution.  I can recall for our games we had special servers just for the Navy/USMC for instance.

    As for rural gamers…. while they are a market, there just are not enough of them (nor do they have the pull of solders) to really sway a company going for the mass market.  They would not even have phones if the government did not force the telcos to service them.

  3. 0
    GiffTor says:

    I'm not in Rage Mode over this, but I think some of the arguments for always-on are pretty shallow. Although I'm going to be connected whenever I have my console powered on, if the Always-On is a requirement for gaming, there's definitely a good chunk of people, including deployed service members and those in rural areas who might get screwed. I get why it's attractive, but not having a built-in workaround seems short-sighted.

  4. 0
    -Jes- says:

    Do people still pay attention to the grossly ignorant and incompetent hacks that make up Ubisoft?!?

    The only reason that company is still remotely relevant is the AC franchise, and even that won't be forever.

  5. 0
    Imautobot says:

    Seems like Microsoft is probably manipulating these seemingly random and not-directly-related comments so to make us feel like we aren't about to take it like the French.

  6. 0
    GrimCW says:

    Ubi really LOVES putting their foot in their own mouth don't they?

    They said the same about AC2's always on and had to drop it, they claimed PC gamers were 95% pirates and of no consequence to pass up, and had to port/make anyways, and continue to slander the gaming community and eat their words at every turn…

    Of all companies you'd think they'd lean by now.

  7. 0
    GrimCW says:

    Trick is those that would be gaming (usually in the E1 – E4 bracket) don't get shit worth for internet. Not when i was in 6 years ago anyways.

    We were limited to email or basic internet functions at best, and usually cut off unless in port. When in port we also had a net cafe sort of deal setup but again, limited connectivity.
    Def nothing that would work for always on requirements unless you wanted to be kicked every 2 minutes.

  8. 0
    hellfire7885 says:

    EVERY possible customer should be treated as a valued customer.

    And while I have good internet service, well, I'll say Diablo 3 is no longer on my system and I have no plans to install it after I was kicked out of a single player game because my net hiccuped.

  9. 0
    Craig R. says:

    "there just are not enough of them"

    Because that's a GREAT way to show you care about your customers: outright ignore 16% or so of US population who lives in rural areas. And the military. Oh, and not to mention, all the people who live in urban areas and don't have good internet services either. Maybe MS plays to sell better in Europe than with previous consoles to make up for it, since they actually have more widespread high speed internet than we do? I doubt they're going to rely on Japan.

    There are more than enough people out there to prove that always on is a terrible idea, and will be for years if not decade to come. This country does NOT have the infrastructure to support it.

  10. 0
    Neo_DrKefka says:

    The funny thing is this is the same company that lost money on betting on always online DRM which caused a lack of sales and pirates releasing a DRM free version….for free!

    Then after they realized they failed to move on with less DRM. Now the industry is trying to push a very unpopular move they are back where they started with a concept that pretty much hurt the PC Gaming market as well as their own ventures with online only DRM.

  11. 0
    Mr.Tastix says:

    Through other devices? Like what?

    My television can be connected online so I can use services like Netflix, but I certainly don't need it to watch free or cable TV.

    Mobile phones have internet access because it's a cause and effect of being connected to your phones provider, but you don't need the internet to call or text people. I certainly don't need one for my landline, either.

    Just because people can be connected through other devices constantly doesn't mean that's the devices main purpose, nor does it mean the internet is required to run it, and it certainly doesn't mean that people now agree that "always online" is a fantastic service and we should all bathe in it's magnificent glory.

Leave a Reply