Nintendo Scales Back E3 Plans, Blames Consumer Confusion on Weak Wii Sales

Nintendo will not be hosting a big press conference at the Electronic Entertainment Expo this summer as it has in the past, according to an announcement made by the company earlier in the week. Instead the company plans to host something that is in line with its Nintendo Direct online broadcasts. Instead of its usual press conference and show presence, Nintendo says that it will host smaller private events for media and distributors, and that its E3 presence will be limited to showing off software this year.

On another front, Nintendo global president Satoru Iwata thinks that Wii U sales have been mediocre in part because many consumers – likely casual consumers – think that the Wii U is an add-on for the original Wii. When it was first revealed during E3 a few years ago many journalists admitted their confusions as to what exactly the Wii U was. Some thought it was a new system, while others thought it was an add-on peripheral. It took a clarification from Nintendo after its big press event to confirm that it was in fact a new system.

"Some have the misunderstanding that Wii U is just Wii with a pad for games, and others even consider Wii U GamePad as a peripheral device connectable to Wii," said Iwata. "We feel deeply responsible for not having tried hard enough to have consumers understand the product."

Iwata went on to say that Nintendo will help consumers understand what the console is and make them aware of the new software available for it.

Source: Polygon, The Verge



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  1. 0
    Neeneko says:

    Figuring out who to listen to and who to take with a grain of salt is never an easy process.  In hind site sure, but at the time?  Not as simple.

    Plenty of products produce new versions by appending some kind of additional characters… '2' 'MX' 'FX' 'GT' whatever.  It was not a sure thing that 'U' would not hit the same mental register.

  2. 0
    Sam-LibrarIan Witt says:

    I guess they didn't listen AT ALL to anyone when they initially announced the name. Maybe if they had given it a name that was… you know… different from the Wii's name, it might not have been so confusing. I had to explain the issue to my parents who were looking for something for my little brother recently. They ended up passing altogether just because it was such a stupid name.

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