Nintendo will not be hosting a big press conference at the Electronic Entertainment Expo this summer as it has in the past, according to an announcement made by the company earlier in the week. Instead the company plans to host something that is in line with its Nintendo Direct online broadcasts. Instead of its usual press conference and show presence, Nintendo says that it will host smaller private events for media and distributors, and that its E3 presence will be limited to showing off software this year.
On another front, Nintendo global president Satoru Iwata thinks that Wii U sales have been mediocre in part because many consumers – likely casual consumers – think that the Wii U is an add-on for the original Wii. When it was first revealed during E3 a few years ago many journalists admitted their confusions as to what exactly the Wii U was. Some thought it was a new system, while others thought it was an add-on peripheral. It took a clarification from Nintendo after its big press event to confirm that it was in fact a new system.
"Some have the misunderstanding that Wii U is just Wii with a pad for games, and others even consider Wii U GamePad as a peripheral device connectable to Wii," said Iwata. "We feel deeply responsible for not having tried hard enough to have consumers understand the product."
Iwata went on to say that Nintendo will help consumers understand what the console is and make them aware of the new software available for it.