Suda51 Blames Low Sales of His Games on Publishers

Grasshopper Manufacturer Goichi "Suda51" Suda says that his various games have not had the best sales because of the way publishers treat its unique gaming experiences. Suda51's games include Shadows of the Damned, Killer7 and No More Heroes.

Having worked with some pretty huge publishers over the years (Sega, EA, etc.), Suda51 feels that the companies don't understand how to handle indie titles like his:

"Grasshopper does have a very strong base; it's just that because we were so indie, publishers were always [treating us] differently," Suda tells GII.

"Each publisher operates a different way, has different strategic ideas, so in terms of sales, what they did, was they kept creating what they thought was good. But in terms of publishing, it was a different company's strategic choice."

"We weren't able to translate our creative directly into sales because that was the part where there was always a wall between creative and sales transition wise," he added.

Grasshopper was acquired earlier this year by Japanese publisher GungHo, which will distribute Suda51's upcoming Killer is Dead later this year.

"Now that we're one big group together and we'll be publishing our own titles as Grasshopper, we believe that the creative side and the sales side will have a better connection," he added. "We definitely believe that it will transfer to good sales because we will be able to choose our own strategy."

Source: Eurogamer

Tweet about this on TwitterShare on FacebookShare on Google+Share on RedditEmail this to someone

Leave a Reply