Report: EA Will No Longer License Brands From Gun Manufacturers

Electronic Arts had decided that it will no longer "officially" license specific models of guns from gun manufacturers, according to this Reuters report. EA will continue to use various gun designs from manufacturers, but it won't pay any money for them. The company claims that it has a constitutional right to free speech in using the various gun-related trademarks. In a recent interview with Reuters, EA Labels President Frank Gibeau told the publication that "we're telling a story and we have a point of view," and that "a book doesn't pay for saying the word 'Colt,' for example."

EA spokesperson Jeff Brown also told the publication that "the action games we will release this year will not include licensed images of weapons."

This also means we will probably not see any future tie-in marketing like what the publisher did with Medal of Honor: Warfighter.

This is not the first time that EA has cited free speech as a reason for not needing to license a particular brand. In January of this year Bell Helicopter sent EA a cease and desist because of its unlicensed use of the AH-1Z Viper, the UH-1Y, and the V-22 Osprey helicopters in its popular game Battlefield 3. EA in turn sued Bell's parent company Textron citing the first amendment. That case is ongoing.

Source: Reuters by way of GameSpot

 

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