Capcom Fills Pool with Blood and Gore to Promote Resident Evil Revelations

In one of the most bizarre stories we've heard this week, Capcom's UK Marketing department will fill a swimming pool full of blood, gore and other body parts to promote the release of its next Resident Evil game in London.

The "first ever blood filled swimming pool" can hold about 55,000 gallons of water and will feature (fake, of course) human torsos as floatation devices, intestines as lane markers, and all kinds of gruesome objects floating in the water including bloody bandages, eyeballs, tendrils and blood clots. Zombie lifeguards will also be on hand…

Tickets for the event (near London's Olympic Stadium) will be available for free on Monday, May 20 here, but only 200 will be given out each day leading up to the pool's opening on the weekend of May 25 and 26th..

Those under 18 must bring a parent. Good luck on getting your mom or dad to take you to this event, kids.

“Capcom are thrilled to able to create the world’s first blood swimming pool,” Capcom’s UK PR manager Adam Merrett said. “Zombies have been kept very busy lately doing a variety of PR stunts, so rather than do the expected, we wanted to give them some time off for canal side relaxation in London."

Right, then.

Resident Evil Revelations launches on Xbox 360, PS3, Wii U and PC May 24. A demo for the game will be released next week.

Comedy site Play4Real offers an alternate reality story where someone at Capcom makes a mistake. It's not quite as surreal as the real story, but it's good for a chuckle…

Source: MCV

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  1. 0
    silversnowfox says:

    Oh look, another company following in the bold steps of the Inferno marketing.  Lets see… yep, still room on the permanently boycotting list.  Just pencil you in right here Capcom. 

  2. 0
    Wymorence says:

    Exactly what went through my mind when I noticed this headline… And we wonder occasionally why so many "research" groups seem to think there's a direct link to real life violence from video games…

    (Yes I realize the pool in and of itself is actually nonviolent, but when you factor in body parts and other misc floaters…)

  3. 0
    Kajex says:

    Fair point, but I feel I can't be blamed for expecting it to be real blood- it wouldn't be the first time a business has been woefully irresponsible with their publicity stunts.

  4. 0
    Kajex says:

    Considering this is being done in the UK

    What the hell does that even have to do with how unsanitary blood in general is? Regional Health and Safety protocols don't magically change the biohazardous qualities of uncovered pools of blood, be it human or otherwise.

  5. 0
    Ivresse says:

    Considering this is being done in the UK, somehow I think Health and Safety protocols will make it a lot more sanitary than you realise…

  6. 0
    Scott1701c says:

    Why do they do this? First, I can not play any EA games (because of DRM and their general evilness). Now I can not play this game, I rather enjoy the RA games too (except for 6, bad ally AI BAD).

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