The ECA Teams Up With

The Entertainment Consumers Association (ECA) and have inked a deal to bring AllPlayers' group and member engagement software system to ECA members. The company will work with the ECA to implement the technology into its various websites. A press release detailing the deal can be found below. You can learn more about what AllPlayers does by visiting teams up with the Entertainment Consumer Association to make their member management capabilities stronger, an industry leader in group and member engagement systems, is pleased to announce The Entertainment Consumers Association (ECA) as a flagship customer in the consumer entertainment space. The ECA, a non-profit membership organization that represents consumers of interactive entertainment in the US and Canada, gives gamers a collective voice with which to communicate their concerns, address their issues and focus their advocacy efforts. To improve their engagement and coordinate a streamlined communication approach to all members, the ECA has adopted member management system.

The software-as-a-service platform will be embedded seamlessly into ECA’s website, allowing them to utilize the group-based hierarchy structure and capabilities. With the member management platform, the ECA has the ability to communicate directly to all chapters, including members within each region.

In addition to streamlining member and chapter communications, the unified member management system will be used to offer regional and local affiliates promotional products, services and information content. This powerful engagement tool will help ECA to be more strategic in their planning and be able to track programs and activities more efficiently.

“The ECA is an important consumer advocate in the U.S. and Canada and we’re proud to enable them to reach their entire membership base and provide aggregated data to form more strategic planning,” said CEO and President Jason McKay.

"The team at has been amazing to work with. By adding this new platform, this will allow our members and chapters to be able to communicate more efficiently, " said Heather Ellertson, Vice President of Marketing, of the Entertainment Consumers Association.

Founded in 2009, is a cloud-based, Platform-As-A-Service (PaaS) solution that enables recreational and other membership organizations, ranging from small groups to national governing bodies, to organize, develop and manage their membership data. This solution provides them unprecedented engagement capabilities with their participants, thereby strengthening and growing their memberships, increasing revenue opportunities, leveraging statistical data, and increasing their brand value. also provides complete turnkey website solutions that can be “white label” embedded into existing client websites providing end-user members a seamless dual facing engagement experience in a secure, COPPA compliant data environment, while remaining in the organizations URL without being redirected.

About The ECA
The ECA is the non-profit membership organization which represents consumers of interactive entertainment in the US and Canada. The association was founded to give gamers a collective voice with which to communicate their concerns, address their issues and focus their advocacy efforts. As such, the ECA is committed to a host of public policy efforts, empowering and enabling the membership to effect change. Additionally, the organization provides members substantial affinity benefits including discounts on games-related purchases and rentals, as well as community and educational initiatives. For additional information on the ECA, including affinity benefits, member discounts and joining the association, please visit

[Full Disclosure: GamePolitics is an ECA publication.]

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