EA Discontinues Online Pass System

Electronic Arts has decided to do away with its controversial online pass system for used games, the company confirmed with GamesBeat last night.

"Yes, we’re discontinuing Online Pass," EA senior director of corporate communications John Reseburg confirmed to GamesBeat in an e-mail. "None of our new EA titles will include that feature."

Electronic Arts instituted the online pass code as a way to access online multiplayer features of several games including Battlefield 3, and many of its sports titles like Madden. The online pass system used a code that shipped inside each copy of a retail game. If a consumer used that code and then resold the game the next person to buy it would have to buy a new code to play online for right around $10.

Consumers hated this entire process meant to combat the used games market that the publisher wanted a piece of. Most saw it as a cheap money grab.

"Initially launched as an effort to package a full menu of online content and services, many players didn’t respond to the format," Reseburg said. "We’ve listened to the feedback and decided to do away with it moving forward."

Reseburg added that the company will still find ways to add value to its titles that keep consumers engaged.

"We’re still committed to creating content and services that enhance the game experience well beyond the day you first start playing," Reseburg said.

Other publishers including Activision and Ubisoft also use online passes in their games. Hopefully they will follow EA's example…

Source: GamesBeat

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  1. 0
    -Jes- says:

    Lol no.

    They are only ditching online pass now after 3 years of continuous international ridicule because Origin's made it entirely obsolete.

  2. 0
    black manta says:

    Well, this was a nice surprise, and a nice first step towards EA's rehabilitating their image.

    Hopefully this will lead other publishers to follow suit, as they've also been emulating the online pass thing of late.  EA, sadly, is something of a trendsetter in this regard.  And as EA goes, so goes the rest of the industry.  So after this, I'm hoping Ubisoft, Acti-Blizz, Warners Interactive and others do likewise.

  3. 0
    GrimCW says:

    Nah instead not only are they requiring Origin (why does everyone keep calling it origins?) they're also intent on the always on format more than likely.

    You know, the one that Ubi tried, failed with, abandoned, and yet now for some reason still insists is the future….

  4. 0
    Andrew Eisen says:

    "Initially launched as an effort to package a full menu of online content and services…"

    Who do you think you're kidding?  I've said it before and I'll say it again, "STOP BULLSHITTING US!"


    Andrew Eisen

  5. 0
    axiomatic says:

    "players didn't respond to the format"

    ROFL… it wasn't a format. It was an obvious jab at game re-sellers at the cost of the customer… TWICE.

  6. 0
    MaskedPixelante says:

    Goodie, and only a few days before Microsoft announces their big new next-gen console. Let's wait and see if this was a good idea until AFTER EA announces what they're replacing this with.

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