Nintendo has decided to target "Let's Play" videos on YouTube with "content ID match" claims, according to multiple reports this morning. By making these claims it allows Nintendo to either block content or monetize the video. This is not sitting well with Let's Play video makers like Zack Scott whose videos have been targeted by Nintendo.
In a Facebook post Scott says that Nintendo's actions against YouTube Let's Play video makers is "backwards," and that the videos he makes are his own personal creations made popular by his hard work, perspective, and talents.
"Video games aren't like movies or TV," writes Scott on Facebook. "Each play-through is a unique audiovisual experience. When I see a film that someone else is also watching, I don't need to see it again. When I see a game that someone else is playing, I want to play that game for myself."
"Since I started my gaming channel, I've played a lot of games. I love Nintendo, so I've included their games in my line-up. But until their claims are straightened out, I won't be playing their games. I won't because it jeopardizes my channel's copyright standing and the livelihood of all LPers."
Indie game developer Mike Bithell agrees. In a tweet responding to the news about Scott, Bithell says that his game, Thomas Was Alone, would not have found an audience if it weren't for Let's Play makers like Scott.
Meanwhile, Nintendo tried to downplay its YouTube activities to publication Gamefront. In a statement to the web site, a rep. told the web site that it had no plans to block content and that it loved its fans:
"We continually want our fans to enjoy sharing Nintendo content on YouTube, and that is why, unlike other entertainment companies, we have chosen not to block people using our intellectual property," the statement read.
But it sure sounds like they are trying to take away the right to monetize it in any way… While these Let's Play videos do contain video from Nintendo games they also contain the hard work and considerable talents of the people making the videos. Will Nintendo at least be splitting the profits with these individuals to compensate them for their work?