A new television ad for Dead Island: Riptide has been banned by Australia's Advertising Standards Board, despite appeals by its local distributor AIE that the content it was banned for was "contextually relevant" to the game. The content that got the ad yanked for broadcast was a couple committing suicide to avoid getting ripped apart by a pack of zombies.
"The cinematic implication of violence in the advertisement is intended to convey the desolate terror afflicting the game characters," a statement from AIE reads. "It conveys the hopelessness of the games' characters as they are faced with the overwhelming horror and violence of vast numbers of zombies hunting them, without actually depicting the violence of zombie vs character interaction in the game."
The Advertising Standards Board came to a different conclusion:
"The Board noted the fantasy content and the stylized nature of the advertisement and considered that the issue of suicide is a depiction of violence which is not justifiable even in the context of an advertisement for a computer game aimed at adults," it said. "The issue of suicide is a very significant community concern and considered that the use of images which are strongly suggestive of suicide is not appropriate in the context of a television advertisement for a computer game."
You can check out the ad for yourselves to your left.