Report: Ballmer and Xbox One Go to Hollywood

Deadline is reporting that Microsoft CEO Steve Ballmer – with entertainment studios president Nancy Tellem in tow – is taking meetings with big Hollywood studios and television companies to drum up support for Xbox One as an entertainment hub for the living room.

Deadline claims that the duo recently had meetings with CBS boss Les Moonves, Sony TV executive Steve Mosko, and WME CEOs Ari Emanuel and Patrick Whitesell. According to an anonymous source familiar with the situation the point of these visits was "to reiterate Microsoft's commitment to transitioning its business to devices and services and to explaining that Hollywood entertainment is a big part of that. Microsoft in the past has just dipped a toe but now has a real commitment."

Ballmer is also attributed with saying that he "doesn't want to be a cable channel," and has shown off various entertainment features of the new Xbox One to the execs ahead of E3 next week, pointing out how it could be utilized for sports, music, reality TV and scripted programming.

Source: IGN

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  1. 0
    rma2110 says:

    Maybe Balmer is planing an Xbox exclusive TV shows like Arrested Development? Games and TV shows could have amazing tie in if done right. It looks like Microsoft is prepared to lose a good chunk of money to dominate the living room. I hope I can disconnect the kinnect because it is creepy.

  2. 0
    Infophile says:

    You know, if there's one thing my video game console was always missing, it's reality TV. Having to change input on my TV to pick out one of the 75 reality TV shows currently airing always made me think, "Ugh, why even bother?"

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