Shipping and oil giant Maersk (made up of Maersk, Maersk Oil, and Maersk Drilling) has launched a game that allows players to experience the challenges of managing an oil company. Maersk claims that it created the game because the oil industry is "suffering from a lack of transparency and an employee recruitment crisis." One could argue that the game is the oil industry equivalent of "America's Army," in that it hopes to turn players into potential workers.
“By playing the video game you can learn some basic and more advanced aspects of our industry: how to combine data from different sources and make very difficult decisions on high value or high cost, so risk based decisions based on a variety of incomplete information. If you’re successful, you can see how you can grow the business through this game,” said Jakob Thomasen, Maersk Oil CEO. “The idea of the video game is to introduce the players to the industry and there are secrets in the industry, but we try to give away whatever we can give away and be very transparent about how we do our business.”
The game is called Quest for Oil and can be played for free at www.questforoil.com.